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|a Wskaźniki marketingowe / |c pod red. Roberta Kozielskiego. |
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|a Wyd. 4 zm. |
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|a Warszawa : |b Wolters Kluwer Polska, |c 2011. |
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|a 604 s. : |b il. ; |c 25 cm. |
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|a Biblioteka Praktyków Zarządzania |
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|a Bibliogr. s.593-599. Indeks. |
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|a Książka zawiera dokładne omówienie 68 wskaźników marketingowych - od definicji, poprzez etapy obliczania i zastosowanie, po przykłady i studia przypadków. |
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|a Wskaźniki (ekonomia) |v podręczniki. |
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|a Marketing |v studium przypadku |v podręczniki. |
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|a Kozielski, Robert |d (1968- ). |e Red. |
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|a Wolters Kluwer Polska. |4 pbl |
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|a Biblioteka Praktyków Zarządzania. |
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