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|a Rószkiewicz, Małgorzata. |
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|a Analiza klienta / |c Małgorzata Rószkiewicz. |
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|a Kraków : |b SPSS Polska, |c 2011. |
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|a 296 s. : |b il. ; |c 30 cm. |
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|a U dołu okł. i na grzbiecie: Predictivesolutions. |
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|a Bibliogr. s. 287-292. Indeks. |
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|a Marketing relacyjny. |
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|a Relacje z klientami |x zarządzanie. |
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|a Marketing |x metody statystyczne. |
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